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What is Digital Marketing in Simple Terms?

Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. As a form of online marketing, it allows organizations to establish a brand identity and has revolutionized the marketing industry. A senior associate dean of business programs at SNHU, Dr. Jessica Rogers, said digital marketing requires marketing savvy, strategic thinking and handling a great deal of data. It's based on many of the principles familiar to traditional marketers and requires both foundational knowledge and technical know-how. According to Rogers, the two disciplines serve to connect with distinct groups of consumers. “Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” she said. “A key point is that depending on the target audience, some channels are more effective than others.”

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